Using Your Network for Good
How grand would you feel if you knew that you had contributed to your community’s largest charitable events ever?
Sacramento’s Big Day of Giving, held May 6, 2014, raised over $3,000,000 in just 24 hours. Nearly 19,000 individuals gave to 394 different non-profits. Wide ranging missions from community organizations that supported arts, animals, kids, seniors & health.
I knew I wanted to participate in a big way. Although I didn’t have the financial resources to contribute like some of my affluent friends, I could give something. But, like many of you, I have a large amount of social capital.
Via my company Get on the Map Social Marketing I set up a Tint Promotion that would publicize all the hashtagged tweets, Facebook posts and Instagram photos using the tag #givebigdog. I made that available for anyone to embed on their own blog or website.
But mainly, I used the power of my network. During the event day, I tweeted my heart out, with one hundred tweets supporting the non-profits. Just a simple retweet. Nothing fancy, anyone can do it. But my tweets generated 200 visits to the non-profits fundraising pages. It’s impossible to tell how many of those visitors gave the minimum $25 contribution. Or how many of them gave a hundred or two to a favorite charity they had forgotten about. But some of them surely did. I used my network for good, and I’m proud.